Case Study - Website Evaluation & Development (1)

International Pharmaceutical Website Evaluation & Development – 2006

Objectives

· To provide feedback on the usability, content and functionality of an international pharmaceutical website in 3 European markets - and languages - from both professional and consumer target audiences

Method

· 40 x face-to-face 1-2-1 accompanied surfs and interviews with consultants, nurses and patients in each of France, Germany and Netherlands. Respondents accessed the websites via broadband-equipped PCs.

Example findings

· “There is no clear convention applied to colouring of on-page links. The colour orange often depicts a link - but not always. Sometimes links are underlined, sometimes they are not. This resulted in some participants clicking on simple orange text headers, assuming they were links…”

· “Participants often did not see the icons (.pdf/Flash) that allowed them to open a demonstration or download information…”

Project directed by Richard Somerville while at GfK NOP Research Ltd.

For further details or a project cost quotation, email info@richardsomervilleconsulting.com or telephone +44 (0)20 7193 3270.