Richard Somerville Consulting

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Qualitative Research

Richard Somerville has been conducting Internet, telecoms and technology-focussed qualitative research since 1997, also developing specialisms in User interface (UI), usability and communications testing.

Our latest developments now bring together our experience in these fields with new remote multimedia, online interviewing approaches.
 
Read more below.

Case Studies

Qualitative Research

With over ten years' experience of advising online and digital businesses on their websites, online advertising and other digital channels to market, we offer our clients particular expertise in the use of:

- group discussions - offline and online (Bulletin Board and other)

- one-to-one ( and paired etc.) in-depth interviewing - face-to-face and remote

- ethnographic studies - especially in digital environments

- task-led UI/usability testing and interface development

We also offer significant experience and development capabilities in the areas of:

- presentation of early-stage concepts/prototypes in forms suitable for research

- integration of graphic, video and other multimedia stimulus into qualitative research methods

- advice on the use of online panels for qualitative purposes and implications for data robustness

- use of multimedia to illustrate and enhance final reports

For further details or a project cost quotation, email info@richardsomervilleconsulting.com or telephone (+44) 020 7193 3270.