'MysteryScope' Example Project - Website Transaction Checking

Read more below or about other case studies here.

Example Online Mystery Shopping Project ('MysteryScope')

Objectives

 To review the performance of a client's website in terms of success of online purchase and information request transactions

Research Method
 'MysteryScope' project: 40 x 30-minute structured website visits conducted by trained website usability evaluators. Visit objectives set in agreed task wordings. Visit sessions recorded in full for analysis and reporting

Reporting
 Edited video footage of website visitsHeuristic checklist and written summary of evaluator observations Actionable recommendations - written or workshop-based

Ballpark cost
 £8,000 to £9,000 (excl. VAT), depending on website visit duration and objectives

For details of other '-Scope' products, click here.

For further details or a project cost quotation, email info@richardsomervilleconsulting.com or telephone +44 (0)20 7193 3270.