Case Study - Mobile Portal Evaluation & Development

Objectives

· To provide feedback on the content and user interfaces (UIs) of 3 different design options for the new mobile internet portal of a major European telco

Method

· 20 x face-to-face 1-2-1 accompanied surfs and interviews. UIs displayed using Nokia N95 smartphones.

Example findings

· “Current users’ expectations and opinions of the mobile Internet are clearly conditioned by their experiences of Internet use on a PC. This has implications for, among others, toolbar design and navigation conventions…”

· “While Omnibars (dual function URL/Search entry fields) present significant potential gains in both screen real estate and ease of use, their introduction to users - via labelling, rollovers and visual design – must be handled carefully in order to avoid user confusion…”

For further details or a project cost quotation, email info@richardsomervilleconsulting.com or telephone +44 (0)20 7193 3270.