Richard Somerville Consulting

Example Projects

ConceptScope 1

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ConceptScope

ConceptScope uses video-, audio- and whiteboard technologies to expose target consumer or business audiences to very early-stage product and service concepts.

Feedback is captured and reported on in video and audio.

 
Read more below.

ConceptScope

ConceptScope uses Online Remote Interviewing’s video-, audio- and whiteboard technologies to expose target consumer or business audiences to very early-stage product and service concepts, with a view to gaining rapid and cost-efficient feedback on new ideas as early as possible in the development cycle.

Multiple respondent sessions are often more productive here than one-to-one depth interviews.

· Uses Online Remote Interviewing and online verbal/written concept exposure

· Live iteration/development of test concept material during interviews if required

· Use of online whiteboard function to capture respondent suggestions in graphic format

· Quantitative conjoint/trade-off bundling and pricing modules are also available.

· See also generic ‘-Scope’ product attributes here

For further details or a project cost quotation, email info@richardsomervilleconsulting.com or telephone (+44) 020 7193 3270.