'ConceptScope' Example Project - Online TV Pilot Show Testing

Example Online TV Pilot Show Testing Project ('ConceptScope')

Objectives

 To provide target viewer opinions of and input into a new TV show concept, presented in Pilot Show form

Research Method
 'ConceptScope' project: 15 x 1 hour online TV Pilot Show viewings and in-depth interviews conducted remotely. Pilot Show shown securely via remote media player on respondent's own PC and Internet connection, in home, at work, or elsewhere

Reporting
 Edited video and audio footage of interviewsWritten summary of viewer attitudes to and suggestions for conceptOptional video 'interest trace' engagement measure during key sequencesActionable recommendations - written or workshop-based

Ballpark cost
 £8,000 to £10,000 (excl. VAT), depending on sample type and incidence

For details of other '-Scope' products, click here.

For further details or a project cost quotation, email info@richardsomervilleconsulting.com or telephone +44 (0)20 7193 3270.