Richard Somerville Consulting

Example Projects

CommScope

CommScope 1

CommScope uses Online Remote Interviewing to obtain rapid and cost-effective in-depth feedback on online and offline advertising and marketing campaigns in development.

 
Read more below.

CommScope

Using Online Remote Interviewing’s speed and flexibility to expose target consumers or businesspeople to any digitisable marketing communications activity in both ‘disguised’ (reel- or site-based exposure) or ‘focussed’ (solus exposure) contexts, CommScope obtains rapid and cost-effective in-depth feedback on online and offline campaigns in development.

· Uses Online Remote Interviewing and online campaign exposure

· Finished form or animatic/storyboard testing possible – with live iteration/development of campaigns during interviews if required

· Use of online whiteboard function to capture respondent suggestions in graphic format

· Optional video 'interest trace' engagement measure possible during key sequences

· See also generic ‘-Scope’ product attributes here

For further details or a project cost quotation, email info@richardsomervilleconsulting.com or telephone (+44) 020 7193 3270.