'CommScope' Example Project - Online Advertising Testing

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Example Online Advertising Testing Project ('CommScope')

Objectives

 To test on-site impact and usability of a new online video advertising campaign in development

Research Method
 'CommScope' project: 20 x 1 hour online 1:1 accompanied surfs and interviews conducted remotely. Websites and test adverts displayed securely using respondent's own PC and Internet connection - in home, at work, or elsewhere

Reporting
 Edited video and audio footage of interviews (with full respondent desktop view and commentary), including examples of test ad useActionable recommendations and feedback on test ad(s) - written or workshop-based

Ballpark cost
 £10,000 to £12,000 (excl. VAT), depending on sample type and incidence

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For further details or a project cost quotation, email info@richardsomervilleconsulting.com or telephone +44 (0)20 7193 3270.